LONDON - The soaring success of plant-based alternatives to animal products could mean Europe and North America will reach “peak meat” by 2025, at which point consumption will start to fall.
A study by Boston Consulting Group has predicted that plant-based meats will match regular meat on price by 2023.
“The global consequences of the shift to alternative proteins are significant,” said a spokesman.
Is our appetite for meat finally on the wane? A new report suggests we may have reached 'peak meat’. Indeed, global meat production fell in 2019 and looks set to do the same in 2020.
