LONDON - Sir Richard Branson went into space on his Virgin Galactic rocket plane yesterday. Together with five colleagues, the 70-year-old travelled 53.4 miles above the Earth on VSS Unity.
He billed the flight as a test of the space tourism experience he expects to begin selling to customers from 2022.
“It’s been the experience of a lifetime,” he said. “I’ve dreamed of this moment since I was a kid but honestly, nothing can prepare you for the view of Earth from space. It’s just magical.”
Branson has successfully touched the edge of space on board a Virgin Galactic flight.
The Virgin boss was carried on board his company’s space plane in its first fully crewed test.
As well as representing a success – and major publicity coup – for the company, it also meant that Mr Branson beat fellow billionaire Jeff Bezos to space. The Amazon founder will make a similar journey on 20 July, on board one of his own Blue Origin spacecraft.
Blue Origin has argued that Mr Branson’s trip does not really count as a trip to space, since he did not cross the Kármán line that generally defines the boundary of space. Mr Branson and Virgin Galactic’s space plane Unity reached a maximum height of about 280,000 feet, or 55 miles, before gliding back down to Earth.
“Seventeen years of hard work to get us this far,” a jubilant Mr Branson said as he congratulated his team on the trip back.
Branson became the first person to blast off in his own spaceship, beating Bezos by nine days. He also became only the second septuagenarian to be launched into space.
Virgin Galactic conducted three previous test flights into space with crews of just two or three.
The flamboyant, London-born founder of Virgin Atlantic Airways wasn’t supposed to fly until later this summer. But he assigned himself to an earlier flight after Mr Bezos announced plans to ride his own rocket into space from Texas on 20 July, the 52nd anniversary of the Apollo 11 moon landing.
Mr Branson, who has kite-surfed the English Channel and attempted to circle the world in a hot-air balloon, denied he was trying to beat Bezos.
Another one of Mr Branson’s chief rivals in the space tourism race among the world’s richest men, SpaceX’s Elon Musk, arrived in New Mexico to witness the flight, wishing Mr Branson via Twitter, “Godspeed!”
Mr Bezos likewise sent his wishes for a safe and successful flight, though he also took to Twitter to enumerate the ways in which be believes his company’s rides will be better.
Mr Bezos’ Blue Origin company intends to send tourists past the so-called Karman line, 62 miles (100km) above Earth, which is is recognized by international aviation and aerospace federations as the threshold of space.
The risks to Branson and his crew were underscored in 2007 when a rocket motor test in California’s Mojave Desert left three workers dead, and in 2014, when a Virgin Galactic rocket plane broke apart during a test flight, killing one pilot and seriously injuring the other.
Ever the showman, Branson insisted on a global livestream of the Sunday morning flight and invited celebrities and former space station astronauts to the company’s Spaceport America base in New Mexico.
R&B singer Khalid was on hand to perform his new single “New Normal” – a nod to the dawning of space tourism – while CBS Late Show host Stephen Colbert served as the event’s master of ceremonies.
Virgin Galactic already has more than 600 reservations from would-be space tourists, with tickets initially costing $250,000 apiece. Blue Origin is waiting for Mr Bezos’ flight before announcing its ticket prices.

